You are networking for new business and discussing with a potential client the benefits that can come from hiring an agency. The potential client tells you that one of their current challenges is securing targeted and high level engagement within government and Whitehall on issues affecting their sector.

In this scenario, option A) breaches the Code because it effectively guarantees the client a meeting based on the consultant’s access.  This is an extravagant claim but, even if true, it breaches the spirit of the APPC Code which is to ensure that consultants help their clients to engage with stakeholders in an open and transparent manner – not gaining access through contacts and “quiet words”.

Clause 6 of the APPC Code of Conduct states

Political practitioners must not make misleading, exaggerated or extravagant claims to clients about, or otherwise misrepresent, the nature or extent of their access to institutions of government or to political parties or to persons in those institutions.