Training Module

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You are meeting a new client for the first time post-appointment. The client explains that the organisation has been wary about moving to proactive public affairs and does not want to draw attention to your appointment. With that in mind, the client asks you to keep the news of the appointment to yourself.

Course of action:

You say that you must publicise the appointment for marketing purposes. You agree not to publicise the appointment to start the relationship on the right foot. You agree not to publicise the appointment for reputational purposes, due to the nature of the client’s business. You explain that you must disclose the client’s name in the APPC register in order to be open and transparent about which clients you are representing but agree not to issue a media statement about the appointment.